Meet Fatima.
The heart behind NataBel.
NataBel Pristine Cleaning was founded by Fatima Patalano — a Rocklin local on a mission to build the cleaning company she always wished existed: meticulous, reliable, genuinely kind, and rooted in this community.
Cleaning, done the way
it should be done.
I started NataBel because I kept hearing the same story from homeowners and business owners across Rocklin and Placer County: cleaners who didn't show up, who cut corners, who treated the work as an afterthought. I knew it could be different — because I knew how I'd want my home and my business cleaned.
So I built NataBel around a simple standard: hotel-grade cleanliness, delivered by people you actually trust. Every team member is background-checked and trained to the same meticulous checklist. Every recurring client gets the same crew, every visit. Every commercial account gets a custom scope of work and a single point of contact.
We're based right here in Rocklin. We clean in the neighborhoods we live in. When you call NataBel, you're talking to the owner — not a call center. That matters to me, and I think it matters to you too.
— Fatima Patalano, Founder
Our values
Trust
Background-checked teams, consistent crews, and a founder who answers the phone.
Meticulous
Hotel-grade standards on every clean — the corners most cleaners miss.
Local
Born and based in Rocklin. We clean in the neighborhoods we live in.
Kind
Friendly, respectful, and genuinely glad to be in your space. Every time.